Coca-Cola invites you to be a part of its celebration as the ENERGIZING refreshment.

Unleash your creativity by showing  how you can interpret Coca-Cola as an ENERGIZING refreshment in whatever style or format you like. It can be in the form of a video/animation, design/illustration, or photo!

“Your work must be able to express these 3 essences:
Energy, Forward Momentum, Positive

1. It must communicate and evoke a feeling of ENERGY (the power/ the liquid), which is Coca-Cola’s functional benefit.

2. It must evoke a feeling of FORWARD MOMENTUM, which is the emotional benefit and role of Coca-Cola.

3. It must be POSITIVE which is the tonality/personality of Coca-Cola.

4. For video/animation, music is mandatory to communicate ENERGY. ”

Prizes:

Best Video/Animation: USD 30,000
Best Design/Illustration: USD 20,000
Best Photography: USD 15,000

Details are here.